How to Connect ActiveCampaign-Recurly Integration

Automate Subscription Renewals withActive Campaign

Managing subscriptions and customer emails is an overwhelming part of remaining subscribers. But acquiring new business is 5 times costlier than retaining an existing one.

Recurly and ActiveCampaign have an amazing potential to boost customer retention with targeted marketing campaigns.

• Recurly keeps track of subscriptions, payments, and renewals.
• ActiveCampaign helps you send personalized emails, automate email sequences, and manage customer journeys.

When you combine the two, you can:

• Automate campaigns for subscription renewals and follow-up emails.
• Send personalized subscriber communication based on real-time subscription data.
• Use smart tools like ActiveCampaign subscription workflows to reduce churn and keep customers engaged with loyalty programs or subscription renewal discounts.

This setup works great for businesses in SaaS, e-commerce, media, and health and wellness. If you rely on marketing automation tools for subscriptions, here's how you can automate actions between a Recurly-ActiveCampaign Connector.

How to Set Up Recurly-ActiveCampaign Integration

Here’s how to connect Recurly and ActiveCampaign:

Step 1: Create a Free Konnectify account

Create an account on Konnectify iPaaS and explore the saas integration platform.

Step 2: Choose The Recurly Connector

Choose the Recurly integration from an app marketplace to start integrating applications on the iPaaS.

Step 3: Quick Connect Recurly and ActiveCampaign

Create workflows where actions in Recurly trigger responses in ActiveCampaign.

For example:

• A new subscription in Recurly adds the customer to a specific email list in ActiveCampaign.
• A failed payment triggers an automated follow-up email.

Make sure that customer data like names, email addresses, and subscription statuses match between Recurly and ActiveCampaign.

Step 4: Activate Your Integration

Once everything is set up, select “Activate” and integrate Recurly with your marketing software easily.

Top Benefits of Recurly-ActiveCampaign Integration

1. Targeted Email Campaigns Made Easy

Want to make your emails more personal? Using Recurly subscription data, you can send targeted campaigns that increase purchasing intent or retention to your customers. Examples include:

• Welcome emails for new subscribers.
• Renewal reminders to make sure payments don’t lapse.
• Special offers to reward loyal customers.

These kinds of campaigns aren’t just easy to set up; they make a big difference. It’s email marketing for subscription services done right.

Recurly has some subscription email templates you can try too!

2. Automate Communication Like a Pro

Stay on top of customer communication with automated subscription emails,. For instance:

• If a subscription is canceled, trigger a win-back email.
• When someone renews a subscription, automatically send a thank-you email to them.

Automate ActiveCampaign subscription workflows that make it simple to keep communication consistent across channels.

3. Get to Know Your Customers Better

Build unique customer profiles from billing cycle data Recurly and ActiveCampaign helps you understand your customers on a deeper level. You’ll learn:

• What subscription plans they prefer.
• How they interact with your emails.
• Which campaigns lead to renewals or upgrades.

Using ActiveCampaign API, you can create smarter, data-driven campaigns.

Advanced Features You’ll Love

Create Dynamic Customer Segments

Use Recurly ActiveCampaign integration to group your customers into segments based on their behavior. Examples:

• Subscribers nearing renewal dates.
• Customers on premium plans.
• Recently canceled subscribers for win-back campaigns.

These dynamic groups help you send messages that are personal and timely.

Track Campaign Performance

ActiveCampaign lets you measure how well your emails are doing. You can track open rates, clicks, and conversions to fine-tune your subscription billing emails.

Multi-Currency Support

If you serve customers worldwide, recurly integration supports multi-currency billing and marketing, making it easier to handle global operations.

Best Practices for Recurly-ActiveCampaign Integration

Segment Your Audience:

Break your audience into smaller groups using subscription data. This makes your emails more personal and effective.

Check Campaign Performance Regularly:

Look at how well your emails are working and adjust based on what’s driving results.

Use Other Integrations

Connect other popular Recurly Integrations to automate workflows using our iPaaS..

Stay Privacy-Compliant:

Follow rules like GDPR to protect customer data.

Focus on Retention:

Use reminders, offers, and personalized messages to reduce churn and keep customers happy.

Industries That Benefit the Most

SaaS Companies

Manage renewals, send onboarding emails, and track subscription growth—all automatically.

E-Commerce

Use email campaigns to promote subscription boxes and memberships. Keep renewals smooth and payments on time.

Health and Wellness

Send reminders for membership renewals or offer wellness tips to keep customers engaged.

Media and Digital Content

Recommend shows, articles, or other content based on customer subscriptions to reduce churn.

Get Started with Recurly-ActiveCampaign Today!

Are you ready to simplify your subscription and marketing workflows?

Integrating Recurly with ActiveCampaign lets you focus on what matters most—building strong customer relationships and growing your business.